The team presented the project at  (Nov 5th – 7th, 2018). EROGamb project lead, , gave a seminar at William Hill in London, which was broadcast to their personnel in multiple sites around the world. Dr Ali talked about the power of gambling behavioural data owned by gambling companies in shaping better interventions and goal settings for responsible gambling and helping players to take more informed decisions. Dr Ali has also coordinated a roundtable discussion around the topic with a set of industries representatives. A white paper is to be published soon to explain the landscape and challenges and set a roadmap for the research and practice in this area.
The team also presented the project and in general at the  in St. Peter’s Church Bournemouth attended by and had extensive and fruitful discussions with industry attendants and student money advisors at Ö÷²¥ÓÕ»ó. The event was delivered by , , and .
Dr Ali participated in , 26-27 Nov 2018, Hilton London Syon Park, UK, as a panellist in a panel around Dr Ali advocated the need to augment AI with human factors for a better responsible gambling where acceptance of correctly generated data-centred recommendations is also about their framing, timing, presentation and the role of players in shaping them.
Finally, Dr Ali gave a talk about the role of technology in both facilitating and also combatting Digital Addiction. The talk was delivered at Weymouth College as part of the . The audience, who are mainly software engineers, discussed how software evolved from being a business-support tool to a powerful persuasive tool capable in catching users attention and immersing them in the online space more.